Sport · July 9, 2021 0

Email Marketing: How To Make Customers Come Back For More

Email marketing continues to be a great driver of revenue for businesses, especially for SMEs, with over 59% of marketers saying email is their biggest ROI source.

In the midst of the COVID-19 pandemic, continuous customer engagement is vital in ensuring your business stays afloat.

How do you capitalise on this with email marketing and drive sales up? This is where apps like marketing automation platform, Mailchimp, and customer engagement platform, Shopify can help track your customers’ buying behaviour and ensure you follow up appropriately.

  1. Incentives for next purchase

For customers who have just bought something, send a follow-up email with an incentive for them to make another one. Use discounts on future purchases, referral promo codes, or even information about other items they might like.

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On MailChimp, this call to action can be easily set up with promo code content blocks.

  1. Thank loyal customers

If you have repeat customers, send a thank you email for their support. They’ll certainly appreciate it, and it might even lure them back to make another purchase. To ensure customer satisfaction, you can even ask them for feedback to further improve your service.

Customer loyalty matters, so take the time to craft the right customer appreciation email for your business.

  1. Entice dormant buyers

For buyers who haven’t made a purchase from you in a while, drop them an email and let them know their presence is missed! The way you say it matters so try a “Look at what you’re missing” email with updates on new products they might like — based on their last purchase or ongoing trends. It will have higher engagement rates than the typical “We missed you” email.